Objectives, activities and expected outcomes

The project Vinhas Centenárias de Vila Alva in the region of Vidigueira aimed, as the name suggests, to promote the History and Characterisation of the centennial vineyards of Vila Alva in the region of Vidigueira, which is located in the municipality of Cuba.

Objetivo geral:

The aimed of the project was to enhance the region and boost awareness of the vineyards of Vila Alva, which are unknown to most Portuguese outside of Alentejo. It is also intended to contribute to the growth of tourism in the Alentejo region by promoting its image, thereby attracting more tourists and contributing to its social and economic development

Strategic objetives:

• Promote the Alentejo region as a tourist destination;
• Promote differentiated experiences (virtual trips);
• Boost awareness of the history character of the ancient vineyards of Vila Alva;
• Boost awareness of the ancient vineyards of Vila Alva and of Talha wine;
• Provide opportunities for spreading awareness of Talha wine producers;
• Reinforce cooperation between different players (vineyards, wineries, hotels, restaurants, museums,...);
• Provide unique experiences in unusual places (vintage concerts or vineyard picnics, for example).

The following actions were caried out as part of this project:

• Action 1 – Heritage Qualification and Promotion;
• Action 2 – Digital tools for promoting Heritage;
• Action 3 – Signage;
• Action 4 – Communication and Dissemination of the Project;
• Action 5 – Monitoring.